Webinar - Diagnostic Error: The New Frontier of Patient Safety

April 08, 2021
3:00 PM - 4:00 PM
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Online / Zoom


Medical Error is the 3rd leading cause of death in the US and diagnostic errors are the leading cause of medical malpractice claims in the emergency department. Since the To Err is Human report was published in 1999, more research has focused on the frequency and severity of diagnostic errors to patients, families, providers and the overall US healthcare system. Most recently, in January of 2021, the Leapfrog Group announced a new program to bring greater transparency and awareness to diagnostic errors across the US. During this presentation, attendees will gain insight into 1) the new research and importance of diagnostic errors to hospitals, 2) a set of clinical elements [DxDrivers] that when omitted have been shown to increase risk of diagnostic error and 3) methodologies that have been used to increase compliance with the DxDrivers using technology and decision support triggers.


LO 1. Attendees will be able to quantify the incidence of diagnostic error based on new research from Society to Improve Diagnosis in Medicine, Johns Hopkins and other leading academic authorities.

LO 2. Attendees will learn about the specific clinical elements that are often omitted and have historically been associated with diagnostic error, adverse events and malpractice litigation.

LO 3. Attendees will be able to identify methodologies for improving practitioner’s compliance with key clinical elements in the diagnostic process to improve patient safety, quality of care and reduction of adverse events.

Presented by:  Brant Roth

After completing his post-baccalaureate pre-medicine program in 2010, Brant began his career with The Sullivan Group (TSG) as Account Executive and quickly assumed greater responsibility to oversee all sales and marketing efforts as Director, Business Development in 2011. While serving as the business development leader, TSG grew its footprint from ~700 acute care facilities to nearly 900 acute care facilities and partnered with the largest medical malpractice insurance carrier in the US. Beyond the domestic malpractice insurance market, Brant also grew TSG’s presence internationally by establishing a business partnership with a Bermuda-based insurance carrier (AXA XL). During this time, TSG expanded its product offering beyond emergency medicine to include other areas of healthcare, such Obstetrics, Patient Experience, Urgent Care and Triage. Working with the executive team, Brant designed the ‘go-to-market’ strategy for all new product lines and revised the client engagement process to provide greater visibility into TSG’s new portfolio of loss prevention programs. In 2015, Brant added new team members to sales and marketing division, providing him the opportunity to focus on the overarching strategy of TSG as it relates to product partnerships and business partnerships in the newly created role of Chief Marketing Officer. In 2017, Brant helped stand-up and establish the ‘go-to-market’ strategy for Medical Professor™, a healthcare technology startup that partnered with TSG for its decision support system. In 2018, TSG relocated its main office to the Catalyst HTI building, and shortly thereafter, Brant established the ‘TSG Innovation Lab’ to foster greater collaboration between TSG and healthcare technology companies. In 2019, TSG established an exclusive partnership with Nuance Communication [NASDAQ: NUAN], a publicly traded technology company that serves 3,800 healthcare facilities and nearly 500,000 clinicians. Brant continues to help Nuance sales leadership with their ‘go-to-market’ messaging and sales training for all account executives for the new AI-based technology product in emergency medicine. Brant holds a B.A. in Exercise Science from North Central College and is a member of Colorado Healthcare Association for Risk Managers (CHARM) and HIMSS Colorado Chapter. 

This meeting has been approved for a total of 1.0 contact hours of Continuing Education Credit toward fulfillment of the requirements of ASHRM designations of FASHRM (Fellow) and DFASHRM (Distinguished Fellow) and towards CPHRM renewal.

This program follows the CPPS Content Outline as required for recertification by continuing professional education.  Content Code - 3 Type Code - A

 This program has been approved for one hour of Medical Error Credit by the Florida Board of NursingCE Broker Tracking #: 20-816356.



$0.00 Member Registration

$50.00 Non Member Registration